The economics of the iPod


Why you can’t get iPods at a discount. – By Sean Cooper – Slate Magazine:

As for Apple, part of what you pay for when you buy an iPod or a MacBook Pro is the coolness factor. Digital cameras, LCD TVs, and DVD players tend to be so similar from brand to brand and model to model that low prices play a larger role in determining which of them we ultimately buy. When you purchase an iPod, however, it’s understood you’re getting something unique. And you can be sure Apple knows that—and sets its prices accordingly.

There’s economics of everything, people.


%d bloggers like this: